It Must Be Love
FilmReleased

It Must Be Love

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Release Journey

Announced

In Production

Trailers

Released

Aug 22, 1926

Release date

August 22, 1926

Creator / Director / Author

Alfred E. Green

Runtime

70 min

Rating

10 / 10

Genres

Overview

Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.

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